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01 Store Details
Primary contact email for sending the proposal.
Used to track proposal effectiveness across channels.
Additional details
Frames the improvement delta in your pitch
Recent promo suppresses recovery rates 20–30%
02 Traffic & conversion
Unique sessions / mo
Avg: 5–10%
Avg: 65–80%
Mobile abandons at ~88% vs ~65% desktop
Paid recovers better — higher intent
From GA4 or Shopify dashboard
03 Revenue cross-check
Cross-checks against traffic × AOV × conv rate — flags discrepancies
04 AOV signals
Overrides all estimates below
Low to high end
From Shopify analytics
Anchors AOV near this number
Subs lower AOV, raise LTV
Pushes AOV up 20–40%
Additional details
Higher = each recovered cart worth more in lifetime value
Deflates actual recovered revenue — shown in net calc
Peak urgency amplifies your close
05 Recovery strategy & costs
Conservative (8%) Strong (12–15%) Best case (20%)
8%
In recovery emails — lowers recouped revenue
Number in code applied as % off if Average is 0
SMS boosts recovery rates by 2–4%
Klaviyo/Mailchimp fees — factored into Net ROI
06 Select retainer tier
Starter Includes basic set up of a 3-part abandoned cart email sequence, 1 SMS recovery touchpoint, and a monthly performance report outlining recovered revenue.
$/mo
3-email cart sequence
1 SMS recovery touch
Monthly performance report
Growth Includes advanced cart and browse abandonment flows, continuous AI-driven A/B testing on subject lines and content, and a 1-on-1 monthly strategy call.
$/mo
Cart + browse flows
AI A/B testing
Monthly strategy call
Pro Includes all Growth features, plus post-purchase and winback flows, dedicated Slack channel support, and custom roadmap planning.
$/mo
All Growth features
Post-purchase + winback
Dedicated Slack + roadmap
07 Proposal settings
Creates urgency — auto-set to 7 days
Paste a short quote — embeds automatically in the proposal
Recoverable revenue / month
Fill in the inputs to see your projection
Abandoned carts / mo
Effective abandonment rate
Estimated AOV
Gross revenue left on table
Net after refunds
Recoverable / mo (net)
Delta vs. current flow
LTV-adjusted value / cart
ROI on retainer Calculated as: (Recovered Revenue - Retainer Costs - Software Costs - Discount Adjustments) / (Retainer + Software Costs). A net positive return after all expenses are factored in.
Payback period
Revenue cross-check
Peak season urgency

Proposal preview

Hey [Contact],

Fill in the inputs on the left to generate your personalised proposal.